Color WowCurl Wow Flo-etry Vital Natural Serum

• An ultra-hydrating serum for curly and coily hair
• Sulphate, Gluten, and Paraben free
• Vegan and Cruelty Free
• Moisture rich coconut, Pequi and Jojoba oils replenish and transform curls 
• Powered by Naked Technology

Help clients achieve ultra-hydrated, glossy, defined curls with the Curl Wow Flo-etry Natural Serum. Formulated to mimic the natural sebum produced by the scalp, Flo-etry contains moisture rich Coconut, Pequi and Jojoba oils that are delivered deep into the hair cortex by Color Wow's Naked Technology, a revolutionary technology for curl care powdered by the Profaxil-18 Complex. This complex works by breaking down large oil particles into "miscro-dispersions", allowing them to flow down the hair shaft and better penetrate the cuticle. The MEA-18 component of the complex forms a seal around the hair shaft that is weightless, while still effectively locking in moisture and smoothing frizz. This breakthrough innovation helps create perfectly bundled, glossy, bouncy curls. Wash and style curls like never before with the Curl Wow range from Color Wow.

Color Wow

1. Apply Flo-etry to soaking wet hair, ideally after pre-shampooing, shampooing, and conditioning with other Curl Wow formulas
2. Section hair into 1-2 inch sections and apply up to half a pump to each section. Squeeze and press product into the hair
3. Finger rake or comb through hair to encourage natural curl patterns