Don’t let brassy blonde get you down, look at this staple category with the best care for blonde hair.
A refresher purple or blonde shampoo works to tone blonde hair, increasing the colour deposition of the violet pigments in the hair. On the colour wheel, the opposite of yellow is violet, therefore the violet pigments in purple shampoo help to remove unwanted yellow tones in the hair, reducing brassiness and keeping hair bright by prioritising both hair quality and colour. Similarly, Tonors, Masks and Treatments work wonders to bring blonde back to life, ensuring a healthy dose of nourishment to colour-treated locks.
Need a recipe for blonde success? We've got you covered with our breaking blonde survival guide.
Evo
Evo Fabuloso Platinum Blonde Toning Shampoo
What it is: A strong toning shampoo that neutralises unwanted brassy, yellow hues to leave hair toned, cleansed and revived.
Best for: Banishing brassiness due to its stronger pigment
Evo Fabuloso Platinum Blonde Colour Boosting Treatment
What it is: A maxed-out pigment treatment for blonde and platinum hair that provides a healthy dose of nourishment
Best for: Banishing brassiness due to its strong pigment
Evo Fabuloso Platinum Blonde Toning Mist
What it is: A light and soft blonde toning mist that’s ideal for in-between salon visits, it also provides heat and UV protection.
Best for: Instantly brightening and softening blonde hair.
OLAPLEX
What it is: Take home treatment for clients that actively repairs and rebuilds broken bonds in the hair.
Best for: Clients to maintain strong, healthy hair at home
No. 4P blonde Enhancer Toning Shampoo
What it is: Highly concentrated purple shampoo that cleanses, tones and repairs while keeping hair hydrated from roots to ends.
Best for: Banishing brassiness due to its stronger pigment
No. 5 Bond Maintenance Conditioner
What it is: A reparative conditioner formulated to strengthen, hydrate and protect the hair.
Best for: Eliminating damage and frizz for healthy, shiny hair.
No.5P Blonde Enhancer Purple Conditioner
What it is: The perfect partner to the OLAPLEX No.4P Shampoo, this toning conditioner locks in colour and moisturises for softer, brighter hair.
Best for: For neutralizing brassiness and repairing hair.
Philip Kingsley 
Pure Blonde Booster Shampoo and Conditioner
What it is: A clarifying shampoo to neutralise brassiness and cool warm tones.
Best for: Brightening and maintaining blonde due to less pigment.
What it is: a nourishing and clarifying hair mask designed to neutralise brassiness and cool warm tones
Best for: smoothing, hydrating and brightening blonde
Moroccanoil 
Blonde Perfecting Purple Shampoo & Conditioner
What it is: A colour-safe toning shampoo and conditioner with violet pigment to neutralise brassy tones
Best for: Neutralising brassiness and maintaining tone with strong to medium pigment
Light treatment
What it is: An Argan Oil infused treatment for long-lasting smoothness, manageability and radiant shine
Best for: creating a foundation for styling your luscious locks
Lakme 
TEKNIA White Silver Shampoo
What it is: A toning shampoo that eliminates unwanted yellow highlights while moisturising and softening
Best for: Brightening and maintaining, less pigmented
TEKNIA White Silver Mask:
What it is: A brightening mask that repairs and protects all types of blonde hair while moisturising and softening
Best for: Giving blonde back its luminosity, purity and shine.
Toner Pearl
What it is: An ammonia and PPD-free pearl toner that neutralises unwanted yellow highlights.
Best for: Leaving the hair soft and shiny to achieve luminous hair
Color Wow
Color Control Purple Toning Mousse
What it is: A leave-in styling foam to neutralise brassy tones in blonde hair
Best for: brightening and maintaining with less pigment
Enhance, brighten, maintain and give shine with a range of products to give your clients the best, brilliant blonde.
